But I love these guys. I love their shirts. I love their simple, smart, catchy words and their font. We used to work in a neighborly fashion back in Philadelphia at 319A N. 11th St. And they just opened up a store, not too far from these old friends and I happened to just catch up with the commercial they made for their grand opening. It is FUNNY, let me just warn you.
If memory serves, this is either a riff on an old classic from College Humor or a riff on any local clothing commercial produced from 1995 onward. Either way, solid marketing.